How can you:

- easily estimate site’s search engine optimization?
- rate your SEO consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your SEO business?

I am about to share with you 2 expert tips to track search engine optimization progress on the fly.

For a site optimizer, data is the single most powerful tool. Three reasons why:

1. Data defines you as an SEO.
If you don’t work hard with data, neither clients nor the industry will take you seriously.

2. Information tells you how well you are performing.
I am all about customer feedback but first thing you got to do is root through your proper data to get your search engine optimization strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a client make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? No. Your boss needs reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily using search engine optimization tools. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting framework for your company.

I am all for automation in my company because the amount of sites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO reporting software out there, you can monitor your search engine optimization progress quickly and easy, just like thousands of search engine optimization professionals do around the world.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the software sends out fresh and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are SEO software reports convenient but they are also professionally styled and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are important in search engine optimization reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword positioning in targeted search engines
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of client backlinks
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page SEO metrics
- Landing page and page element optimization stats
- Keyword density analysis for a keyword niche
- Site structure audit data

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